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Seminar


Location: Dallas, TX
Course Name: Booher Strategic Writing®
Date(s): 6/9/2020 - 6/10/2020
Price: $1,550.00
Overview: This 2-day business writing course leads participants through the thinking process behind writing clear messages and business documents. Writers will improve productivity, achieve intended results, improve clarity, and present the appropriate image.

Booher Strategic Writing®

 

Booher Strategic Writing®

This 2-day business writing course leads participants through the thinking process behind writing clear messages and business documents. With this strategic writing training process and proprietary document models, writers will improve their personal and corporate productivity, achieve intended results, improve clarity, and present the appropriate image to clients, colleagues, and the public. Business writing course participants bring their on-the-job writing samples to class for immediate application of the principles learned.

Testimonials gathered from post-class surveys:

"I would recommend the strategic writing class because it teaches you how to rethink the way you write, refresh what you’ve learned before, and gives you a better idea of how to clearly communicate to your staff."

"The strategic writing class was excellent because it taught me new ways to improve my writing as well as it reinforced some grammatical concepts that had fallen by the wayside."

Learn everything you need to know about how to:

- Reduce writing, rewriting, and editing time by as much as 30%
- Condense document length to save reader time and increase reader completion
- Overcome "mental blocks" and avoid getting stuck wondering how to express your thoughts
- Establish credibility and earn respect through powerful and professional correspondence
- Sell products, services, and ideas in writing while bolstering customer confidence
- Recognize and eliminate grammatical errors and other mistakes before they undermine their credibility
- Dramatically improve clarity to ensure that everything is read and remembered
- Write authoritatively and persuasively with a message that generates quick action
- Heighten professional image, self-confidence, and career prospects

Key Objectives:

- Reduce writing time
- Condense document length to save reader time
- Use strategic organizational formats that achieve results
- Improve business writing clarity to prevent rework and mistakes
- Organize details and data based on situation/audience analysis
- Write authoritatively and persuasively to get action
- Eliminate grammatical errors that mar image, create confusion, and often lead to litigation
- Select an appropriate business writing style to present a professional image

Pre-work

Participants are asked to bring the following to class:

- Three to five personal writing samples (emails, memos, letters, reports, manuals, or proposals) for individual analysis.
- A current writing project to which they can immediately apply the techniques learned.

 

If you write reports, proposal, procedures, emails, or letters, then this 2-day program is for you.

 

Agenda
Never more than 20 students

Day 1
9:00 A.M. – 5:00 P.M.

Module 1

Introduction and Diagnostics

- Introduction and overview of course
- Writing characterizes/importance
- 3 exercises: grammar diagnostic, clarity diagnostic, and content diagnostic

Module 2

The First Three Steps in Writing

Step 1: Consider the audience
- Step 2: Anticipate reactions
- Step 3: Outline
- 5 exercises in Module 2

Module 3

The MADE Format®: Variations, Exceptions, Expansions

Directives
- Transmittals
- Accomplishment reports
- Persuasive documents
- Executive Summaries and Abstracts
- Meeting Minutes
- Other "Exception/Variation" documents
- Step 4: Develop the first draft (Introduction)
- Step 5: Edit your work 
(Introduction)
- 4 exercises throughout Module 3

Module 4

Drafting

- Writer's block
- Idea Wheels
- Longer documents
- Format and structure
- 2 exercises throughout Module 4

Module 5

Editing for Content and Layout

- Review the MADE Format®
- Guidelines: Overview
- 2 exercises throughout Module 5


Day 2
9:00 A.M. – 5:00 P.M.

Assignment for Day 2

The instructor gives participants individual assignments based on the writing samples they brought to class.

Module 6

Editing for Grammar

- Introduction and clarity
- The 10 commandments of grammar
- Critique overnight assignments
- 1 exercise in Module 6

Module 7

Editing for Conciseness

- Overview: Two reasons to be concerned
- Passive voice/active voice
- Buried verbs
- 4 exercises throughout Module 7

Module 8

Editing for Style

- Describe four "styles"
- Overview principle: Use a conversational tone
- Editing for style
- Evaluate personal style
- 4 exercises throughout Module 8

Module 9

Editing for Clarity

- Measure readability
- Position to indicate emphasis
- Link to show relationship
- Use clear transitions
- Use clear references
- Place modifiers correctly
- Concrete words and phrases
- Use a consistent viewpoints and voice
- 3 exercises throughout Module 9

Module 10

Course Summary

- Review of Steps 1-5
- Edit-rewrite syndrome
- 3 exercises throughout Module 10






 





Questions about a seminar? Need help registering?

Call +1.800.843.5168 for US/CAN or +44 (0) 7469 887627 for Europe/Middle East or Email us at info@communispond.com

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